Retention Edge E11: Unlocking Growth with Country Life Natural Foods

We just dropped a new episode of the Retention Edge podcast with Isaac Lewin, Director of Sales & Business Development at Country Life Natural Foods.

We’ve been working with Country Life for a while now, running their mobile app. As an independent brand, they’re doing great things. They’re lean, their profitable, and thanks in part to Isaac’s work, they’re growing.

Isaac sat down with Eric to discuss his journey with Country Life, the steps he’s taking to help them grow in an industry where repeat business is everything, and where the app sits in their strategy.

Check out the full episode below, or jump over to YouTube or Spotify (don’t forget to like, rate, comment & subscribe).

We also just launched the perfect guide to help you maximize results this holiday season.

The 2025 BFCM Mobile App Playbook breaks down the secret weapons brands use to turn BFCM hype into margins and momentum.

We look at how to actually come out of the weekend with decent profit margins, how to make your BFCM campaigns drive stronger loyalty, and how to make your results stick (when most brands fall back to Earth come January).

Hit the button below to get the free guide, and start building a BFCM strategy that drives long-term results, not a short-term spike.

Now, let’s dive into the key takeaways from the pod with Isaac Lewin from Country Life Natural Foods.

Early Growth Levers

• When Isaac joined, Country Life relied almost entirely on Google Ads ($25K–$30K/month).

• He reactivated Facebook ads (running them through his own agency account initially) and opened new customer acquisition channels.

• Implemented inbound B2B systems (using Shopify + HighLevel forms), which brought in hundreds of wholesale customers buying in bulk.

Retention & Loyalty Plays

• Identified the challenge of getting customers beyond the first purchase → second purchase → habit loop.

• Built a membership program (“Country Life Plus”) combining perks like Amazon Prime–style free/fast shipping, rewards points, and exclusive offers.

• Rolled out a mobile app with MobiLoud, where their members now prefer to shop, showing significantly higher purchase frequency than web-only shoppers.

Mobile App as a Growth Channel

• App installs have become CNLF’s cheapest acquisition channel:

  • ~$15–25 to acquire a customer via Facebook ads.

  • They’re spending $1.50–$2 for an app activation leading to a first purchase.

• They’ve incentivized in-app shopping with extra loyalty points and push notifications.

• Push notifications have proven to be a powerful low-cost retention tool compared to email/SMS (and they’re still working out how to fully utilize these).

Membership Momentum

• Target: 1,000 members in year one (currently ~400–500 active).

• Already $40K+ in subscription revenue, plus increased order velocity from members.

• Inspired by Alex Hormozi’s “make the offer too good to refuse” philosophy.

Mindset & Philosophy

• Isaac thinks holistically about growth, balancing new acquisition with long-term retention.

• Treats customers individually (like a salesperson would), calling businesses directly and even converting Amazon buyers into direct bulk customers.

• Believes in constant experimentation: try, measure, iterate.

This was an awesome chat with someone who is actually in the trenches, driving sustainable growth for a brand. Isaac is a fun and engaging character too, so you’re definitely going to love this one.

👉 Watch or listen to the full conversation with Isaac here.

You can check out all of our conversations with leading marketing, CX and retention experts on YouTube and Spotify.

Like and leave a comment on YouTube, and give us a review on Spotify if you found this content helpful.

Remember to check out the BFCM Strategy Guide, and make sure your BFCM this year drives long-term gains, not just a short-term spike.

Best,

Pietro and The Retention Edge Team

PS: thinking about launching your own app? Go to our website to get a preview of your app for free, or shoot me a DM on LinkedIn to talk about it.