The Retention Edge

The essential DTC ecommerce newsletter, helping forward-thinking brands build sustainable growth through better customer retention.

Brought to you by MobiLoud: the number one mobile app solution for mid-market and enterprise ecommerce brands.

Latest Retention Edge Posts

May 1, 2026

•

5 min read

Billboards, not megaphones

Why Push Notifications don’t have to sell to make a real business impact.

Pietro Saccomani

Apr 24, 2026

•

5 min read

The highest-ROI automation in ecommerce

How to fix your biggest revenue leak, and add up to six figures per month in new revenue.

Pietro Saccomani

Apr 17, 2026

•

5 min read

The #1 benefit of push notifications

The channel that drives revenue on autopilot.

Pietro Saccomani

Apr 14, 2026

•

7 min read

Retention Edge E35: Is Your Brand AI-Ready?

On ChatGPT, your customer sees 8 products. Is yours one of them?

Pietro Saccomani

Apr 10, 2026

•

10 min read

Your retention stack has a gap

The direct line to your VIPs.

Pietro Saccomani

Apr 3, 2026

•

11 min read

How to get free impressions in front of your best customers

The economics behind your best direct marketing channel.

Pietro Saccomani

Podcast

Retention Edge E34: Pop-ups, AI, and the shift from acquisition to retention

Mar 23, 2026

•

5 min read

Retention Edge E34: Pop-ups, AI, and the shift from acquisition to retention

Why this decades-old brand is finally launching a loyalty program.

Pietro Saccomani

Mar 19, 2026

•

12 min read

What 600 shoppers say about loyalty (and what it means for your brand)

Your customers have room for 5 brands. Are you one of them?

Pietro Saccomani

Podcast

Retention Edge E33: The psychology that will still work in 50 years

Mar 17, 2026

•

7 min read

Retention Edge E33: The psychology that will still work in 50 years

Platforms change, algorithms shift, but the psychology behind why people buy hasn't changed in millennia.

Pietro Saccomani

The Retention Edge