How Alia Bootstrapped a Shopify App to a $60M Acquisition
What happens when two college founders ignore fundraising pressure and focus on solving one ecommerce problem exceptionally well?
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About this episode
Many Shopify brands rely on the pop-up that comes bundled with their email platform. But what if that default pop-up is quietly holding back their list growth?
Pietro Saccomani, founder of MobiLoud, sits down with Shaan Arora, co-founder and CEO of Alia, to hear how the company grew from a dorm-room startup into an AI-powered pop-up platform used by 4,500 brands. From turning down outside funding to achieving two to three times more email opt-ins, Shaan explains how narrow positioning, agency partnerships, personalized offers, hands-on customer support, and free marketing channels helped Alia bootstrap its way to a $60 million acquisition.
