AI Is Changing How We Shop Forever (Are Brands Ready?)
Search is no longer just about keywords and rankings. What happens when customers start discovering products through AI instead?
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About this episode
Search is no longer just about keywords and rankings. But what happens when customers start discovering products through AI instead of traditional search?
Pietro Saccomani sits down with Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, to unpack how AI is reshaping product discovery and what it means for brands. From the rise of answer engine optimisation to the shift from search results to curated AI recommendations, Lauren shares insight from working with over 10,000 commerce leaders, and explains how content, data, and taxonomy now decide whether a brand stays visible at all.
