How Top Brands Turn One Purchase Into Lifetime Customers
Turning a first purchase into a long-term customer is one of the hardest challenges in modern ecommerce.
Listen on Spotify
Watch on YouTube
About this episode
Turning a first purchase into a long-term customer is one of the hardest challenges in modern ecommerce. But what actually drives loyalty when you sell products people do not buy every month?
Pietro Saccomani sits down with Sarah Sathaye, Chief Revenue Officer of NAADAM, to explore how modern retail brands combine physical stores, digital channels, and loyalty strategies to drive repeat purchases. Sarah shares lessons from NAADAM’s omnichannel growth, including how seasonal pop-up stores lift engagement and order frequency, why certain products sell better in person than online, and what geographic differences reveal about customer behaviour.
