The 2025 LTV Playbook

Your #1 way to stay alive (and thrive). 7 nuggets to help you grow your north star metric.

Retention Edge E08: The $50M Growth Lesson Most Founders Overlook w/Devin Merklin

The Hidden Foundation of Retention (and how to get it right)

Where even the best CX gets let down.

Retention Edge E07: Fulfillment, Brexit & Brand Experience w/ John Heenan

Intentional LTV

Designing growth. Not hoping for it.

The $0 CAC Flywheel

Turning your best customers into your best marketers.

AI Commerce has arrived

What AI-native shopping means for your brand's CX, discoverability, and retention playbook.

Retention Edge E06: Can You Track Word of Mouth? This Founder Did. w/Alonzo Nieves

CX 2.0: Personalized journeys, perfect fit

Why AI-driven personalization is one of the biggest growth levers for today’s ecommerce brands.

Retention Edge E05: Size Charts Are a Joke - Here’s What Works Instead w/Jeff Mergy

Values, ethics and the business impact of sustainability

Doing good and making profit don't have to be mutually exclusive.

Retention Edge E04: Why Product Integrity Is Key to Earning Customer Loyalty w/Sophia Legros