The Retention Edge by MobiLoud
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Oliver Buchannon
Pietro Saccomani

Founder at MobiLoud. Helping brands build stronger customer relationships with mobile apps.

Billboards, not megaphones

May 1, 2026

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5 min read

Billboards, not megaphones

Why Push Notifications don’t have to sell to make a real business impact.

Pietro Saccomani
Pietro Saccomani
The highest-ROI automation in ecommerce

Apr 24, 2026

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5 min read

The highest-ROI automation in ecommerce

How to fix your biggest revenue leak, and add up to six figures per month in new revenue.

Pietro Saccomani
Pietro Saccomani
The #1 benefit of push notifications

Apr 17, 2026

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5 min read

The #1 benefit of push notifications

The channel that drives revenue on autopilot.

Pietro Saccomani
Pietro Saccomani
Retention Edge E35: Is Your Brand AI-Ready?

Apr 14, 2026

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7 min read

Retention Edge E35: Is Your Brand AI-Ready?

On ChatGPT, your customer sees 8 products. Is yours one of them?

Pietro Saccomani
Pietro Saccomani
Your retention stack has a gap

Apr 10, 2026

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10 min read

Your retention stack has a gap

The direct line to your VIPs.

Pietro Saccomani
Pietro Saccomani
How to get free impressions in front of your best customers

Apr 3, 2026

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11 min read

How to get free impressions in front of your best customers

The economics behind your best direct marketing channel.

Pietro Saccomani
Pietro Saccomani

Podcast

Retention Edge E34: Pop-ups, AI, and the shift from acquisition to retention

Mar 23, 2026

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5 min read

Retention Edge E34: Pop-ups, AI, and the shift from acquisition to retention

Why this decades-old brand is finally launching a loyalty program.

Pietro Saccomani
Pietro Saccomani
What 600 shoppers say about loyalty (and what it means for your brand)

Mar 19, 2026

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12 min read

What 600 shoppers say about loyalty (and what it means for your brand)

Your customers have room for 5 brands. Are you one of them?

Pietro Saccomani
Pietro Saccomani

Podcast

Retention Edge E33: The psychology that will still work in 50 years

Mar 17, 2026

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7 min read

Retention Edge E33: The psychology that will still work in 50 years

Platforms change, algorithms shift, but the psychology behind why people buy hasn't changed in millennia.

Pietro Saccomani
Pietro Saccomani
Every platform wants your customer

Mar 12, 2026

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12 min read

Every platform wants your customer

Why OpenAI's failed attempt was just the start

Pietro Saccomani
Pietro Saccomani

Podcast

Retention Edge E32: The profit leaks hiding in your P&L

Mar 9, 2026

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7 min read

Retention Edge E32: The profit leaks hiding in your P&L

You're probably working for your lender (and don't know it)

Pietro Saccomani
Pietro Saccomani
The hidden cost of "more"

Mar 5, 2026

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13 min read

The hidden cost of "more"

Aka the focus tax.

Pietro Saccomani
Pietro Saccomani

Podcast

Retention Edge E31: Stop guessing - let customers tell you the price

Mar 2, 2026

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6 min read

Retention Edge E31: Stop guessing - let customers tell you the price

What if we're all doing pricing the wrong way?

Pietro Saccomani
Pietro Saccomani
Your Customer Is Not an API

Feb 26, 2026

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12 min read

Your Customer Is Not an API

An API doesn't wear jeans.

Pietro Saccomani
Pietro Saccomani

Podcast

Retention Edge E30: Why Your Best Customers Convert (And Everyone Else Doesn't)

Feb 23, 2026

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7 min read

Retention Edge E30: Why Your Best Customers Convert (And Everyone Else Doesn't)

The answer is not more traffic: it's getting more out of your traffic.

Pietro Saccomani
Pietro Saccomani
Retention or Bust

Feb 19, 2026

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13 min read

Retention or Bust

How to get off the treadmill and start scaling your business (for real).

Pietro Saccomani
Pietro Saccomani

Podcast

Retention Edge E29: The Ops Metric That Actually Drives Retention

Feb 16, 2026

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6 min read

Retention Edge E29: The Ops Metric That Actually Drives Retention

Artifact Uprising's CX playbook

Pietro Saccomani
Pietro Saccomani
When Your Brand Becomes a Habit

Feb 12, 2026

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10 min read

When Your Brand Becomes a Habit

The new ecommerce is engagement-first, not conversions-first

Pietro Saccomani
Pietro Saccomani

Podcast

Retention Edge E28: Your product data is holding you back

Feb 9, 2026

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6 min read

Retention Edge E28: Your product data is holding you back

The bottleneck nobody talks about

Pietro Saccomani
Pietro Saccomani
The Great Ecommerce Split

Feb 5, 2026

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10 min read

The Great Ecommerce Split

Mapping Out the Future of Online Shopping

Pietro Saccomani
Pietro Saccomani

Podcast

Retention Edge E27: The End of Black Friday (And What's Replacing It)

Feb 2, 2026

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4 min read

Retention Edge E27: The End of Black Friday (And What's Replacing It)

Andy Isom on the data behind Q4's biggest shift

Pietro Saccomani
Pietro Saccomani
ChatGPT is charging 4% for Instant Checkout. Now what?

Jan 28, 2026

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9 min read

ChatGPT is charging 4% for Instant Checkout. Now what?

In or out: your choice.

Pietro Saccomani
Pietro Saccomani
One question to guide 99% of your business decisions

Jan 22, 2026

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10 min read

One question to guide 99% of your business decisions

How to focus your energy on things that pay off long-term.

Pietro Saccomani
Pietro Saccomani

Podcast

Retention Edge E26: The Truth About AI Creative

Jan 19, 2026

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5 min read

Retention Edge E26: The Truth About AI Creative

How to scale production, how to avoid slop, and why AI won't replace creative teams.

Pietro Saccomani
Pietro Saccomani
9 Predictions for DTC in 2026

Jan 15, 2026

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10 min read

9 Predictions for DTC in 2026

Top DTC Ecommerce Trends to Watch

Pietro Saccomani
Pietro Saccomani
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