$29M Shopify Email Marketing Secrets

Email is not just another marketing channel. It is the engine behind $29M in revenue for brands that get the fundamentals right.

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About this episode

Email isn’t just another marketing channel, it’s the engine behind $29M in revenue for brands that get the fundamentals right.

Stefan Chiriacescu, CEO and co-founder of eCommerce Today, breaks down the exact six-flow automation system his Shopify Plus agency installs for every client, regardless of size. From $1M stores to $40M+ brands, most arrive without even the basics in place. Stefan shares the framework behind high-performing automations, covering timing, confidence, incentives, and how real buyer behaviour shapes retention.