The 3x LTV Subscription Playbook

You cannot set and forget a subscription. The real work is getting customers to stay past the first cycle.

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About this episode

You can’t “set and forget” a subscription. The real work is getting customers to stay past the first cycle.

Andriy Rudnyk, founder of Good Subscription Agency, breaks down what separates real retention models from rushed subscription setups. Drawing on work with Shopify brands across CPG, pet care, and health, he shares how to build programmes that drive predictable lifetime value, and walks the full funnel from CAC-to-LTV modelling to cancellation UX.