The $50M Growth Lesson Most Founders Overlook
What if scaling to $50M is not about spending more on ads, but about building better relationships with your customers?
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About this episode
What if scaling to $50M isn’t about spending more on ads but about building better relationships with your customers?
Devyn Merklin, CEO of Xscale and one of the key operators behind Livingood Daily’s $50M growth story, shares how focusing on retention early, simplifying offers, and building flexible systems helped his team scale faster than most agencies thought possible. This is not theory: it is the playbook that took a brand from coffee shop brainstorming sessions to managing $2M a month in subscription revenue.
