How Amazon and TikTok Are Reshaping Holiday Shopping
Black Friday used to be a single moment. Today it is an entire season, and the brands winning are adapting earlier than ever.
Listen on Spotify
Watch on YouTube
About this episode
Black Friday used to be a single moment. Today it’s an entire season, and the brands winning are adapting earlier than ever.
Andy Isom, CEO of Weavos, breaks down how ecommerce sales cycles have shifted, and why one brand saw a 10x spike during an October Amazon Prime event only to see far weaker Black Friday results. Drawing on ten years across Amazon, Walmart, and TikTok Shop, Andy explains how extended promotions, earlier holiday spending, and rising competition are reshaping growth strategy.
