Why Most E-Commerce Brands Look Profitable (But Are Actually Broke)
Revenue is up. Ads are running. The dashboard looks healthy. So why do so many ecommerce brands still feel cash-poor?
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About this episode
Revenue is up. Ads are running. The dashboard looks healthy. So why do so many ecommerce brands still feel cash-poor and stressed?
Abir Syed, co-founder of UpCounting, unpacks why many brands look profitable on the surface but struggle with cash flow and decision-making behind the scenes. As a former CPA, ecommerce operator, and performance marketing agency owner, Abir brings a rare finance-meets-growth perspective, and explains how rising CAC and margin pressure are forcing brands to mature fast.
