Can You Track Word of Mouth? This Founder Did
Most ecommerce brands pour money into paid ads while overlooking their most powerful growth channel: their own customers.
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About this episode
Most ecommerce brands are pouring money into paid ads and influencers, while completely overlooking their most powerful growth channel: their own customers.
Alonzo Nieves, founder of Flywheel, unpacks how smart brands are flipping the script on traditional acquisition and using retention marketing to fuel authentic growth. Instead of expensive influencer campaigns or unreliable referral links, Flywheel taps into user-generated content and real customer advocacy. Alonzo explains why most referral programmes fail, and why psychographics beat demographics for building loyalty at scale.
