Why Most Brands Are Failing at Data, SEO, and Retention
Most brands have more marketing data than ever, and still struggle to know what is actually working.
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About this episode
Most brands today have more marketing data than ever before, but many still struggle to make confident decisions about what’s actually working.
Nick Trueman, Director of PPC and SEO Consultancy at Spec Digital and host of Winning with Shopify, breaks down why GA4 confusion, broken attribution, and unclear customer journeys lead growth teams in the wrong direction. From search ads and cookie tracking to the rise of generative engine optimisation, Nick shares practical insight from working with hundreds of ecommerce brands.
