The Fulfillment Mistakes That Can Kill Your Brand
Most brands think of fulfillment as a back-office function. But what if your 3PL is silently sabotaging your customer experience?
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About this episode
Most brands think of fulfillment as a back-office function. But what if your 3PL is silently sabotaging your customer experience?
John Heenan, CEO of The Distribution Solution, unpacks the real cost of poor fulfillment, and how it erodes trust, increases churn, and destroys customer lifetime value before you’ve even noticed. From a £60,000 lost inventory disaster to unsellable dog bowls and a surprising Brexit logistics advantage, John shares more than 20 years of hard-won lessons every CX and ops leader should hear.
