The Harsh Truth About E-Commerce Exits Nobody Talks About

What if the best acquirers never even see your business, because you started too late?

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About this episode

What if the best acquirers never even see your business because you started too late?

Emmett Kilduff, co-founder of The Fortia Group, demystifies the M&A process for DTC brands and agencies. With $20B in deals behind him and a rare mix of Wall Street and ecommerce experience, Emmett shares the hard lessons founders usually learn too late: why 80% of brands never close a deal, how to reverse-engineer a business for acquirers, and the retention signals buyers actually look for.