Why Human Psychology Still Beats AI in Marketing
Marketing tools keep changing. The way humans make decisions has not.
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About this episode
Marketing tools keep changing. But the way humans make decisions hasn’t. So what happens when marketers stop chasing every new AI trend and start focusing on psychology instead?
Pietro Saccomani sits down with Phill Agnew, founder and host of the Nudge Podcast, the UK’s number one marketing podcast focused on behavioural science. From an experiment that lifted beer sales 2.5x with a simple “best-selling” sign to the surprising reason Starbucks customers disliked faster service, Phill shares the studies that show how perception, effort, and social proof shape buying behaviour.
