How MASC Skincare Is Still Thriving After 18 Years
What does retention look like when you actually know your customers?
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About this episode
What does retention look like when you actually know your customers? For MASC, it means handwritten thank-you notes, one-to-one recommendations, and repeat orders from customers they’ve never met in person.
Patrick Levesque, co-founder of MASC, shares how they’ve built an 18-year men’s skincare and grooming business by focusing on service, trust, and personalised care. No trends, no hype, just systems that help people feel seen. From launching their online store in 2007 to evolving the app experience for faster checkout, Patrick walks through what keeps customers loyal.
