Why Product Integrity Is Key to Earning Customer Loyalty
Why do so many brands focus on acquisition while ignoring what really builds loyalty?
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About this episode
Why do so many brands focus on acquisition while ignoring what really builds loyalty?
Sophia Legros has spent over 20 years helping brands protect their products, their customers, and their reputation. She believes retention starts long before the first email or loyalty programme: it begins at the source, in how you make your products, where you source materials, and how much transparency you are willing to offer. We talk about what traceability really looks like in supply chains, why ethical sourcing is not optional, and how shortcuts save money now but cost trust later.
