Customer Retention Is Your Brand’s Sustainable Growth Strategy
Why do so many brands pour everything into acquisition while neglecting the customers they already have?
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About this episode
Why do so many brands pour everything into acquisition while neglecting the customers they already have?
Omer Hazer, founder of Atlas Studios, explains why customer retention has become the true growth driver in ecommerce. Drawing on real client experience, we discuss why many loyalty programmes fail with redemption rates below 1%, and what makes the successful ones work. Omer walks through his approach to finding exactly where retention breaks down, including the critical “third purchase threshold” where occasional buyers turn into loyal customers.
