Size Charts Are a Joke: Here’s What Works Instead
Most brands obsess over acquisition. But what happens after the first purchase, when fit is off and returns pile up?
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About this episode
Most brands obsess over acquisition. But what happens after the first purchase, when fit is off, returns pile up, and customers don’t come back?
Jeff Mergy, VP of Growth, Partnerships and Strategy at Bold Metrics, unpacks why fit might be the most overlooked and most powerful lever in customer experience today. Jeff shares how AI-driven body data is changing the game for apparel brands, not just by reducing returns, but by helping brands build trust, improve personalisation, and increase lifetime value from the very first interaction.
