Stop Running 50% OFF Sales: The Smarter Way to Price in eCommerce
Seasonal discounts feel inevitable in ecommerce. But what if 50% off sales are a symptom of broken pricing strategy?
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About this episode
Seasonal discounts feel inevitable in ecommerce. But what if 50% off sales are actually a symptom of broken pricing strategy?
Viacheslav Sabirov, founder of BATNA, joins us to explore a radically different approach: letting customers negotiate in real time. Instead of blanket markdowns and end-of-season fire sales, BATNA lets shoppers name their price through a structured dialogue. Drawing on his background in retail pricing at an $8B FMCG company, Viacheslav explains why traditional pricing is often guesswork, and how seasonal discounts train customers to wait.
