The Social Playbook for 2026
Social media is not just where people scroll. It is where they search, decide, and buy.
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About this episode
Social media isn’t just where people scroll, it’s where they search, decide, and buy.
Host Eric Gopeesingh sits down with Jason Keath, co-founder of Social Fresh, to explore how platforms like TikTok and YouTube became the new search engines, especially for younger shoppers, and what that shift means for acquisition, retention, and brand visibility. Jason pulls back the curtain on what is working right now, from lo-fi influencer content to serialised brand video and UGC reviews, and explains why trust is the new growth lever.
