How Thoughtful UX Design Builds Brand Loyalty at Tapestry Brands
Ever wonder why some brands keep you coming back while others just do not click?
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About this episode
Ever wonder why some brands keep you coming back while others just don’t click?
Sabrina Wong, Head of UX Design at Tapestry Brands, explains how thoughtful digital experiences directly drive customer loyalty for luxury retailers like Coach, Kate Spade, and Stuart Weitzman. Sabrina shows how UX bridges what brands promise and what customers actually experience, including how simplifying their returns process dramatically improved retention, and challenges some widely accepted best practices that create more problems than they solve.
