What 35,000 Shopify Stores Taught Us About Profitable Meta and Google Ads

Most brands run Meta and Google ads like they are placing bets, not building infrastructure.

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About this episode

Most brands run Meta and Google ads like they’re placing bets, not building infrastructure. But what if the most profitable campaign has been hiding in plain sight all along?

Pavlo Matviienko, CEO of Adwisely, uncovers why catalog sales campaigns are the backbone of performance marketing, and why most Shopify brands never reach their full potential. With data from more than 35,000 installs, Pavlo shares what actually works across thousands of ad accounts, and what is just noise.