What eCom Brands Get Wrong About Mobile, CRO & Retention
Traffic is expensive. Guessing is even more expensive. So what happens when you apply the scientific method to your website?
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About this episode
Traffic is expensive. Guessing is even more expensive. So what happens when you apply the scientific method to your website?
Brian Massey, founder of Conversion Sciences, breaks down how data, structured experimentation, and disciplined A/B testing actually improve conversion rates. Drawing on years of post-click optimisation work, Brian explains why “smartest person in the room” testing fails, how heatmaps and session recordings validate hypotheses, and why optimisation programmes stall the moment they start running on opinion instead of evidence.
