Why eCommerce Product Data Is Breaking (And How AI Fixes It)
Most product teams treat catalog content like a checklist. But what if messy data is quietly wrecking your SEO and discoverability?
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About this episode
Most product teams treat catalog content like a checklist. But what if your messy data is silently wrecking SEO, discoverability, and CX?
Vidar Trojenborg, co-founder of Emfas, joins us to explore how AI-powered product enrichment is redefining growth for ecommerce brands and multi-brand retailers alike. From fixing broken PLM handoffs to automating alt text, enriching PDPs, and pushing products into AI assistants, Vidar shares how brands regain control over sprawling catalogs and unlock visibility across channels.
