Why Most Brands Fail Black Friday (and How to Fix It Before It’s Too Late)
Your Q4 offer might be strong. But if your planning starts in November, you are already behind.
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About this episode
Your Q4 offer might be strong. But if your planning starts in November, you’re already behind.
Ben Zettler, founder of Zettler Digital and a Klaviyo Elite Partner, unpacks the most common mistakes brands make heading into Black Friday and Cyber Monday. With over 12 years of BFCM experience and 50+ active ecommerce clients, Ben shares tactical guidance on when to start planning, how to simplify offers, and why many loyalty tools quietly reduce margin instead of building it.
