How Yon-Ka Paris Drives a 50% Repeat Purchase Rate
If retention is an art, Yon-Ka Paris has it down to a science.
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About this episode
If retention is an art, Yon-Ka Paris has it down to a science.
Raphael Faccarello, Global E-commerce Director at Yon-Ka Paris, shares how the heritage French skincare brand built a 50% repeat purchase rate without relying on discounts or race-to-the-bottom tactics. From loyalty tiers and app-based rewards to full-size gifts during Black Friday, Raphael explains how Yon-Ka turned retention into its most effective growth strategy, rebuilt its email programme, and brought 20% of customers into the app.
