The 7 Best Loyalty Apps for Shopify Brands

If your customers buy from you more than once, you should probably be rewarding them for it. A loyalty program turns every order into progress toward something: points toward a discount, a higher VIP tier or early access to new products.

That progress makes it worth buying from you again instead of shopping around. A program also shows you who your best customers are, and lets you reward what you want more of, from second orders to reviews and referrals.

On Shopify, a loyalty program is one of the simplest retention tools to launch. All you need is an app, and there are plenty of strong ones, most with a free plan to start on.

We've rounded up the best loyalty apps for Shopify brands, from free points programs to platforms with VIP tiers, paid memberships and a team to help you design them. If you're still working out how your program should work, start with our guide to launching a Shopify loyalty program.

What are the best loyalty apps for Shopify?

The best loyalty apps for Shopify brands include Smile, LoyaltyLion, Rivo and Joy.

All of them cover the basics: points for purchases and other actions, rewards customers can redeem for discounts and a referral program. Where they differ is in how far they go beyond that, and how they charge for it.

Some are dedicated loyalty apps with free plans and low-cost tiers. Others sit inside a wider retention suite with product reviews, wishlists or customer accounts. Most price by your monthly order volume, so the cost grows with your store.

Here's a quick summary of the options:

1. Smile

Smile is one of the longest-running loyalty apps on Shopify, listed on the App Store since 2014 and a 2026 Shopify Build Award winner. It covers points, VIP tiers and referrals, with a free plan that lets a smaller store launch a branded program in minutes.

Bonus events such as 2x points weekends, points shown on product pages and a Loyalty Hub inside customer accounts keep the program in front of shoppers.

Smile connects to Klaviyo for loyalty emails and to Shopify POS for in-store rewards, and Shopify Plus stores can let members redeem points at checkout.

ROKA, the performance eyewear and apparel brand, sees 31% higher purchase frequency from loyalty members than non-members, according to Smile.

• Pricing: Free up to 200 monthly orders, Essential $15, Standard $79, Growth $199 (2,500 orders, then $20 per extra 100) and Smile Plus $999 a month billed annually, with custom Enterprise pricing
• Shopify App Store rating: 4.9 from 4,650 reviews
• Best for: Shopify brands that want a proven points, VIP and referral program that's easy to start and grows with the store

2. LoyaltyLion

LoyaltyLion is a loyalty platform for brands that want help designing and running their program. Its free plan covers the basics, such as points and discount rewards, for stores with up to 400 orders a month.

Paid plans start with Classic, which includes a branded loyalty page built for you, Klaviyo email flows ready to use and dedicated onboarding support. The Advanced plan adds VIP tiers, points on product pages and loyalty across multiple Shopify POS locations.

The Plus plan adds AI-recommended rewards and timing, loyalty data in Klaviyo for personalized emails and automated flows with real-time triggers.

Members of fashion brand Oh Polly's loyalty program drive 18% of its total revenue, and members who redeem rewards order 2.5x more often than non-members, according to LoyaltyLion.

• Pricing: Free up to 400 monthly orders and Classic $199 a month for up to 500 orders, with Advanced and Plus plans quoted on request
• Shopify App Store rating: 4.7 from 543 reviews
• Best for: established Shopify brands that want expert help designing the program and connecting it to Klaviyo

3. Rivo

Rivo is a retention platform built for Shopify that combines loyalty and referrals with customer accounts, paid memberships and cashback. It's pitched at Shopify Plus brands, but its free plan makes it easy for a smaller store to start.

The Scale plan adds VIP tiers, points expiry, bonus campaigns and the referral program, while Plus adds checkout extensions and Rivo's developer toolkit. Rivo connects with more than 50 apps, including Klaviyo, Gorgias, Skio and Shopify Flow.

OSEA Malibu's loyalty redeemers have a $167 average order value, 40% higher than its total site AOV, according to Rivo.

• Pricing: Free up to 200 monthly orders, Essential $15, Scale from $49 (capped at $499) and Plus $499 a month, with custom plans for larger brands
• Shopify App Store rating: 4.7 from 1,441 reviews
• Best for: fast-growing Shopify brands that want loyalty, referrals, accounts and paid memberships from one vendor

4. Joy

Joy is a Built for Shopify loyalty app that packs a lot into its lower-priced plans. The free Starter plan covers points, rewards and a referral program with fraud prevention for up to 250 monthly orders.

Its $129 Advanced plan includes VIP and wholesale tiers, bonus point campaigns, a Loyalty Hub in customer accounts, Shopify POS rewards, Apple and Google Wallet passes and paid membership programs.

That's a lot for the price compared with Smile and Growave, which start VIP tiers at $199 a month.

Songmont generated $110K in assisted revenue in 14 days after adding a $25-a-year paid membership tier to its loyalty program, according to Joy.

• Pricing: Starter free up to 250 monthly orders, Essential $29, Advanced $129 and Ultimate $499 a month, plus a fee per 100 orders above each paid plan's limit
• Shopify App Store rating: 4.9 from 1,789 reviews
• Best for: Shopify brands that want VIP tiers, paid memberships and in-store rewards without paying $199 a month

5. Okendo

Okendo is a customer marketing platform whose loyalty program runs in the same Shopify app as its product reviews, with quizzes, referrals and surveys available too.

Unlike most apps here, Okendo includes every loyalty feature on every plan, VIP tiers and a custom loyalty page among them, so the price depends only on your order volume.

Customers can earn points for reviews and referrals, and Okendo works with Recharge, Skio, Stay and Smartrr to reward subscription orders.

NOBULL's loyalty members were more than twice as likely to buy again, with 32.2% making a repeat purchase against 14.9% of non-members, according to Okendo.

• Pricing: Okendo Loyalty $99 a month for up to 200 orders, $299 for up to 1,500, $699 for up to 3,500 and $999 for up to 10,000, with custom pricing above that and discounts for bundling it with reviews
• Shopify App Store rating: 4.8 from 1,444 reviews
• Best for: brands that already use Okendo for reviews, or want every loyalty feature from the first plan

6. Growave

Growave bundles loyalty, referrals, product reviews, wishlists and UGC in one Shopify app. Even its free plan includes a points program, a wishlist and product reviews for up to 200 orders a month.

The Growth plan adds VIP tiers, store credit online and in store, bonus points events, Apple and Google Wallet passes and back-in-stock wishlist emails. Compared with paying for separate loyalty, reviews and wishlist apps, it's a strong fit for a store that wants fewer tools to manage.

At The Mad Hueys, loyalty members who redeemed rewards generated 57% higher lifetime value and placed 50% more orders on average, according to Growave.

• Pricing: Free up to 200 monthly orders, Entry $15, Growth $199, Plus $499 and Unlimited $999 a month, with a fee per 100 orders above the limits on Entry, Growth and Plus
• Shopify App Store rating: 4.8 from 1,289 reviews
• Best for: Shopify stores that want loyalty, reviews and wishlists from one app and on one bill

7. BON Loyalty

BON Loyalty is a Built for Shopify loyalty app with published plans that start free and top out at $129 a month for unlimited orders. The free plan includes points, a referral program with anti-cheat protection and automated points emails for up to 150 monthly orders.

Paid plans add a loyalty page, birthday rewards and points expiry from $15, then Shopify POS and 2x points days from $29.

The Growth plan adds VIP and B2B tiers and rewards for streak purchases with no order cap, which makes it ideal for a growing store that wants tiers without usage fees.

At Boardriding Maui, the loyalty program influenced 35.56% of total revenue, according to BON.

• Pricing: Free up to 150 monthly orders, Starter $15, Basic $29 and Growth $129 a month for unlimited orders, with custom Plus pricing
• Shopify App Store rating: 5.0 from 1,975 reviews
• Best for: small and mid-sized Shopify stores that want VIP tiers at a low, flat price

Dedicated loyalty apps vs retention suites

Shopify loyalty apps fall into two groups: dedicated loyalty apps and retention suites that offer loyalty alongside product reviews and other tools.

A dedicated app is built around points, tiers, referrals and memberships, and connects to your reviews, email and subscription apps through integrations. A suite puts loyalty and reviews (and sometimes wishlists, quizzes or surveys) in one place, with one login and shared customer data.

A suite is best suited to a brand that already pays for Okendo reviews, or that wants to replace several apps with one. If you're happy with your reviews app, a dedicated loyalty app lets you keep it and choose on loyalty features alone.

How much do Shopify loyalty apps cost?

Shopify loyalty apps cost anywhere from nothing on a free plan to $999 a month or more for high-volume stores, and most price by your monthly order volume. Free plans cover points and rewards for a few hundred orders a month, while VIP tiers need a paid plan.

Order volume is the main cost driver. Many plans include a set number of orders and then charge for each extra block of 100, so the same plan costs more as your store grows.

At 3,000 orders a month, the cheapest plan with VIP tiers ranges from $129 on BON Loyalty to $699 on Okendo. Smile's Growth plan, for example, comes to $299 at that volume: $199 plus five blocks of 100 orders at $20.

Cheapest plan with VIP tiers at 3,000 orders a month

Monthly price, including fees for orders above the plan's limit. LoyaltyLion quotes this volume on request.

1. BON Loyalty$129
2. Joy$229
3. Smile$299
4. Growave$424
5. Rivo$499
6. Okendo$699

How do you choose a loyalty app for your Shopify store?

The best loyalty app for your Shopify store is the one that can run the program you've planned, at your order volume, for a price that still makes sense as you grow. Don't pay for features you won't use in the first year; every app here lets you upgrade later.

A loyalty program is a promise to your customers, and moving it later is work, so take the time to choose well:

• Design the program before you compare apps: what customers earn, what rewards are worth and whether you need tiers. Then find the cheapest plan that covers it.
• Price each plan at the volume you expect in your busiest month next year, including fees for extra orders, so a holiday rush doesn't bring a surprise bill.
• Check every place customers will use the program, such as Shopify POS, subscriptions and customer accounts, and whether redeeming at checkout matters to you, since apps such as Smile, LoyaltyLion and BON offer it only to Shopify Plus stores.

Final thoughts

If your customers buy from you more than once, a loyalty program is one of the most direct ways to get them to do it more often. And with free plans on most of the apps above, it costs very little to start.

Start with a points program you can explain in a sentence, see how customers use it and add tiers or memberships once you know what they respond to. For most growing Shopify brands, Smile is the safest place to start, while Joy and BON give you VIP tiers for less.

Frequently asked questions

Can you run a Shopify loyalty program for free?

You can run a basic Shopify loyalty program for free on most of the apps in this guide, including Smile, LoyaltyLion, Rivo, Joy, Growave and BON Loyalty. Their free plans cover points and rewards for 150 to 400 orders a month.

Smile, Joy and BON include a referral program on their free plans too. VIP tiers and integrations usually need a paid plan.

What's the difference between points, VIP tiers and paid memberships?

Points reward each order or action with a balance customers can spend on discounts or free products, while VIP tiers move customers up levels with better perks as they spend more over time. A paid membership charges customers a recurring fee for perks other customers don't get.

Every free plan in this guide includes points, while VIP tiers need a paid plan. Paid memberships are offered by apps such as Joy and Rivo.

Do Shopify loyalty apps work with Shopify POS?

Most Shopify loyalty apps work with Shopify POS, so customers can earn and redeem points in store as well as online. Smile includes it on its free plan, while BON starts it at $29 a month and Joy on its $129 Advanced plan.

Do Shopify loyalty apps work with Klaviyo?

All the loyalty apps in this guide connect to Klaviyo, usually from their first paid plan. Smile, Growave and BON Loyalty include a Klaviyo integration from $15 a month and Joy from $29, while LoyaltyLion builds Klaviyo loyalty flows for you on its $199 Classic plan.

The integration lets you send loyalty emails, such as points reminders, from Klaviyo alongside the rest of your marketing, so check which plan includes it before you compare prices.

Can you switch loyalty apps without losing customers' points?

You can usually switch loyalty apps without customers losing their points, since many vendors will import your members and balances. Okendo's onboarding team, for example, can help migrate members and points balances from an existing provider. Check that the import covers VIP tiers too, and tell members about the change before launch.

Does a loyalty program increase customer lifetime value?

A loyalty program can increase customer lifetime value when it gets members to buy more often than they otherwise would. Members who redeem rewards tend to be your most engaged customers already, so compare them with similar non-members before giving the program the credit.

Our customer loyalty statistics show how shoppers use programs, and our guide to increasing customer lifetime value covers the other levers.