Every product in your store should have reviews. Shoppers can't pick up your product or ask a sales assistant about it, so they look for the experience of people who've already bought it. A product page with no ratings asks them to take your word for it.
Reviews matter just as much for retention. The review request is one of the first messages a customer gets after a purchase, and it can carry a discount or a referral link that brings them back.
A review app does that work for you. It asks every customer for a review, shows their ratings and photos on your product pages and passes them on to Google, your emails and your ads, where they give you a kind of proof your own copy can't.
We've rounded up the best review apps for Shopify brands, from free apps that cover the basics to platforms that run reviews alongside loyalty, referrals and retention flows. For each one you'll find what it costs, the features that help with repeat purchases and the kind of store it suits best.
What are the best review apps for Shopify?
The best review apps for Shopify brands include Judge.me, Okendo, Loox and Yotpo.
All of these product review apps collect reviews automatically after an order, show them on your product pages and let you moderate what gets published. Most can also add star ratings to your Google search results and sync reviews to Google Shopping, Meta and the Shop app.
Where they differ is in what comes with the reviews and how they charge. Some are dedicated review apps with low, flat prices. Others are part of larger platforms that also run loyalty programs, referrals, surveys or replenishment emails, and charge more as your order volume grows.
Here's a quick summary of the options:
| App | Rating | Starting price | Best for |
|---|---|---|---|
| Judge.me | 5.0 from 49,091 reviews | Free | Stores of any size that want a full feature set at a flat price |
| Okendo | 4.8 from 1,444 reviews | Free | Growing brands that want reviews, loyalty and referrals on one platform |
| Loox | 4.9 from 9,978 reviews | Free | Visual products where customer photos and videos do the selling |
| Yotpo | 4.8 from 4,637 reviews | Free | Brands that run, or plan to run, Yotpo Loyalty |
| Junip | 4.8 from 1,176 reviews | Free | High-volume stores that want a price that doesn't rise with orders |
| Stamped | 4.7 from 3,749 reviews | $23/month | Brands that want replenishment and win-back flows alongside reviews |
| REVIEWS.io | 4.7 from 775 reviews | $29/month | Brands that want company reviews and Google Seller Ratings |
1. Judge.me
Judge.me is the highest-rated and most-reviewed app in this list. Its free plan includes unlimited product and store reviews, unlimited photo and video reviews, Google rich snippets and review widgets, and its only paid plan, Awesome, is a flat $15 a month.
Review requests go out automatically by email, SMS and push. Awesome adds automatic reminders, coupons and referrals, so a reviewer can get a discount on their next order or a link to share with friends.
Awesome also adds AI review summaries, syncing to Google Shopping, Meta and TikTok Shop, and more than 130 integrations, including Klaviyo and Gorgias.
Skin Cupid, a K-beauty retailer selling to UK and US shoppers, saw a 6% increase in conversion rate after placing Judge.me's review snippets above the add-to-cart button in an A/B test, according to Judge.me.
- Pricing: Free, or Awesome at $15 a month with a 15-day free trial
- Shopify App Store rating: 5.0 from 49,091 reviews
- Best for: Shopify stores of any size that want a full set of review features for a low, flat price
2. Okendo
Okendo is a customer marketing platform for Shopify brands, with Reviews sold alongside Loyalty, Referrals, Quizzes and Surveys. Each product is priced by monthly orders, and you can buy several together as a bundle.
Every Reviews plan includes automated review request emails and a rewards engine for customers who leave a review. Growth adds AI review summaries, keyword filters and a Q&A widget, and Power adds review campaigns and email and SMS integrations.
With Okendo Loyalty added, customers can earn points for reviews and referrals as well as purchases.
Uncommon James, the lifestyle brand founded by Kristin Cavallari, sees a 7.75% conversion rate from shoppers who engage with reviews, against 2.45% sitewide, according to Okendo.
- Pricing: Free for up to 50 orders a month, then Essentials $19 for up to 200 orders, Growth $119 for up to 1,500 and Power $299 for up to 3,500, with a 14-day free trial and Advanced and Enterprise plans above that
- Shopify App Store rating: 4.8 from 1,444 reviews
- Best for: growing Shopify brands that want reviews, loyalty and referrals from one vendor
3. Loox
Loox is built around photo and video reviews, which makes it a top choice for products that sell on their looks. Review request emails and reminders ask customers for a photo, with an optional discount for adding one.
Its widgets show reviews on product pages, in carousels and on a Happy Customers page, and Loox Studio turns reviews into social posts and stories.
The Convert plan adds referrals, shown after purchase and on your site, along with video reviews, AI review summaries and translations, and syncing to Google, Meta and TikTok Shop.
Portable blender brand BlendJet has collected over 200K reviews with Loox and made over $7.5M in additional revenue from its Loox referral program, according to Loox.
- Pricing: Beginner free for up to 500 orders, Convert from $49.99 a month and Unlimited from $299.99 a month, with a 14-day free trial; its Shopify listing says Convert includes 300 orders, plus $50 for each additional 300
- Shopify App Store rating: 4.9 from 9,978 reviews
- Best for: brands with visual products, such as fashion, beauty and home goods, where customer photos sell
4. Yotpo
Yotpo sells Reviews & UGC and Loyalty & Referrals as separate products that connect, with bundle pricing for both. Customers can write a review inside the request email, and reminders go out by email and SMS.
Starter adds photo and video reviews and review coupons. Pro adds Google Seller Ratings, Google Shopping ads, custom questions, smart sorting and AI review summaries, while Premium adds retail syndication and a dedicated customer success manager.
Bedding brand Brooklinen has collected over 25,000 five-star reviews with Yotpo, and uses coupons and product recommendations in its review requests to encourage repeat purchases, according to Yotpo.
- Pricing: Free for up to 50 orders a month, Starter from $15 a month and Pro from $119 a month, both rising with order volume, and custom Premium and Enterprise plans
- Shopify App Store rating: 4.8 from 4,637 reviews
- Best for: brands that run Yotpo Loyalty, or want Google Seller Ratings and enterprise support as they grow
5. Junip
Junip is a review app for Shopify brands with flat monthly pricing. Every plan, including the free one, comes with unlimited orders and unlimited review requests, and its review forms are designed for mobile first.
Core adds incentives for reviews and product grouping. Growth syndicates reviews to Google Shopping, Meta, TikTok Shop and the Shop app, and connects with marketing tools such as Klaviyo and Postscript. Premium adds Junip AI, with an AI sales agent and review summaries.
That makes Junip well suited to stores whose order volume is climbing, since moving up a plan buys features rather than more orders.
Yoga brand Manduka saw a 43% increase in reviews submitted, and twice as many reviews with photos and videos, in the six months after moving to Junip, according to Junip.
- Pricing: Free, Core $29, Growth $79 and Premium $299 a month, all with unlimited orders and a 7-day free trial on paid plans
- Shopify App Store rating: 4.8 from 1,176 reviews
- Best for: high-volume Shopify stores that want review costs that don't rise with their order count
6. Stamped
Stamped sells Reviews, Loyalty and Repeat as separate products for Shopify brands. Stamped Reviews collects reviews, photos, videos and Q&A through requests customers can answer inside the email, and syncs reviews to Google Shopping, Meta and the Shop app.
Stamped Repeat predicts when each customer is likely to reorder a product and triggers replenishment, cross-sell and win-back messages in tools such as Klaviyo, Attentive and Postscript. Stamped Reviews also connects with Omnisend and Gorgias, and Stamped's team migrates your existing reviews for you.
Park Seed, a garden retailer that moved its store from Magento to Shopify, collected 861 reviews and answered 900+ customer questions in its first eight months on Stamped, according to Stamped.
- Pricing: Reviews from $23 a month for up to 200 orders, rising to $99 for 1,000, $199 for 5,000 and $399 for 20,000 orders
- Shopify App Store rating: 4.7 from 3,749 reviews
- Best for: brands that want review collection alongside automated replenishment and win-back flows
7. REVIEWS.io
REVIEWS.io collects company reviews as well as product reviews, so shoppers can see what customers think of your store as a whole. Review requests go out by email and SMS, and the Start-Up plan adds Google Seller Ratings, rich snippets and a Klaviyo integration.
Grow adds a reputation manager, AI review summaries, competitor analysis and surveys, including post-purchase and NPS surveys. REVIEWS.io also connects with Gorgias and can syndicate reviews to TikTok Shop and Walmart.com.
K-pop retailer K Place asks every customer for a review after every order and grew its review volume 40% year on year, according to REVIEWS.io.
- Pricing: Essentials $29 a month for up to 300 review invites, Start-Up from $79, Grow from $175 and Plus from $500 a month, with a 14-day free trial; its Shopify listing also has a free plan with 25 review invites a month
- Shopify App Store rating: 4.7 from 775 reviews
- Best for: brands that want store reviews and Google Seller Ratings as well as product reviews
Should you choose a dedicated review app or a retention platform?
A dedicated review app is ideal for a store that already has a loyalty program it likes, or doesn't want one yet. A retention platform is a strong fit when you're buying reviews and loyalty at the same time.
The apps in this list fall into those two groups. Judge.me, Loox and Junip focus on reviews, with coupons or referrals at most, while Okendo, Yotpo, Stamped and REVIEWS.io sell reviews next to loyalty, referrals, surveys or replenishment tools.
| Dedicated review apps | Retention platforms | |
|---|---|---|
| What you get | Review collection, display and syndication, sometimes with coupons and referrals | Reviews plus loyalty, referrals, surveys or replenishment flows |
| How they charge | One subscription, often with a free plan | Per product, often by order volume, with bundle pricing |
| Connecting to loyalty | Through integrations with loyalty apps | Reviews and loyalty run on the same platform |
| Vendors | Judge.me, Loox, Junip | Okendo, Yotpo, Stamped, REVIEWS.io |
Compared with a platform, a dedicated app keeps your options open. You choose the loyalty, email and SMS tools you prefer, connect them through integrations and can swap one out without touching the others.
A platform links the programs more closely and gives you one vendor and one bill instead of two. On Okendo, for example, loyalty members can earn points for writing a review, and a bundle of three products costs less than buying each one separately.
How much do Shopify review apps cost?
Shopify review apps cost anywhere from nothing to a few hundred dollars a month, and most price their plans by how many orders you take. A brand with a few thousand orders a month will pay about $200 to $400 a month on most of the larger platforms.
Here's what each app's published plans currently cost:
| App | Entry plan | Highest published plan | What the price depends on |
|---|---|---|---|
| Judge.me | Free | $15/month | One flat price |
| Okendo | Free (50 orders) | $299/month (3,500 orders) | Monthly orders |
| Loox | Free (500 orders) | From $299.99/month | Monthly orders on Convert |
| Yotpo | Free (50 orders) | $379/month (Pro at 4,000 orders) | Monthly orders |
| Junip | Free | $299/month | Features, with unlimited orders on every plan |
| Stamped | $23/month | $399/month (20,000 orders) | Monthly orders |
| REVIEWS.io | $29/month | From $500/month | Monthly review invites |
The entry price only tells you so much, because free plans have limits. Okendo's and Yotpo's free plans stop at 50 orders a month, while Junip's has no order limit and Judge.me's includes unlimited reviews.
What matters is the price at your volume. At 1,000 orders a month, the monthly bill varies widely between a flat-priced app and the order-based review tools:
$15
Judge.me Awesome, per month at any order volume
$99
Stamped Reviews, per month at 1,000 orders
$119
Okendo Growth, per month for up to 1,500 orders
$129
Yotpo Starter, per month at 1,000 orders
Flat pricing is best suited to stores with high or fast-growing order volume, since the bill stays the same as sales rise.
How do you choose a review app for your Shopify store?
The best review app for your Shopify store is the one that collects the most reviews with the least work from your team, and fits the tools you already use. Start with what your store needs most right now.
| If your store… | Start with |
|---|---|
| Is new or small and wants a free plan that covers the basics | Judge.me |
| Wants reviews, loyalty and referrals from one vendor | Okendo |
| Sells visual products where customer photos sell | Loox |
| Runs, or plans to run, Yotpo Loyalty | Yotpo |
| Takes thousands of orders a month and wants a flat price | Junip or Judge.me |
| Wants replenishment and win-back flows alongside reviews | Stamped |
| Wants store reviews and Google Seller Ratings | REVIEWS.io |
Reviews build up over years, so it's worth getting your review software right the first time:
- Price each app at the order volume you expect next year, not this month. Yotpo's Pro plan, for example, runs from $119 a month at its lowest order tier to $379 at 4,000 orders, while flat-priced apps stay put.
- Check it connects to the tools that use your reviews: your email and SMS platform, your loyalty program and your helpdesk.
- Make sure you can take your reviews with you. Most of these apps import reviews from the others, but check before you commit.
Whichever you choose, put reviews where the buying decision happens. Our product page best practices cover how to make them useful to shoppers.
Final thoughts
Every Shopify store should be collecting reviews, and with free plans from Judge.me, Junip and Loox there's no reason to put it off. Turn on automated review requests from day one, because a strong set of reviews takes months to build.
As you grow, look at how reviews fit the rest of your retention program. If you want reviews, loyalty and referrals working together, Okendo or Yotpo will run them on one platform. If you'd rather keep the loyalty app you have, a dedicated app such as Loox will connect to it.
Whichever you pick, the best review app is one that keeps reviews coming in without adding work for your team.
Frequently asked questions
Does Shopify have its own product reviews app?
Shopify's own Product Reviews app isn't currently available on the Shopify App Store, so you'll need a third-party app to collect and show reviews. Several apps in this list, including Judge.me, Okendo, Loox, Yotpo and Junip, have free plans if you only need the basics.
When should you ask customers for a review?
The best time to ask for a review is a few days after the order arrives, once the customer has had a chance to use the product. Plant-based cheese brand Rebel Cheese sends its request five days after delivery, according to Judge.me.
Can you switch review apps without losing your reviews?
You can usually switch review apps without losing reviews, because most import reviews from the others by CSV or a one-click import. Junip offers migration from Yotpo, Judge.me and Okendo, Loox has a one-click import from Judge.me and Stamped's team migrates reviews for you.
Check that photos, videos and replies come across too.
Can you offer customers a reward for leaving a review?
You can offer customers a reward for leaving a review in the US, as long as the reward doesn't depend on the review being positive or negative. The FTC's consumer reviews rule, in effect since October 21, 2024, bans incentives that require a particular sentiment, stated or implied.
The FTC also says that failing to disclose incentives could break the law, so label incentivized reviews.
Should you hide negative reviews?
You shouldn't hide negative reviews on your store, because making them hard to find can count as deceptive under US law. The FTC lets you sort reviews by rating, but says arranging them so shoppers struggle to find negative ones could be unfair or deceptive.
Reply to negative reviews instead, so shoppers can see how you handle a problem.
